NOW ENROLLING • 2026 COHORT

Build a profitable
boba shop.
The right way.

The complete, battle-tested system used by a real shop owner who grew from zero to $345k+ annual revenue and expanded into wholesale.

Joined by 340+ founders
Modern boba tea shop interior with colorful drinks on counter
Featured in our case study
Pham's Coffee & Boba • Grand Island, NE
LIVE
$345k revenue
$345k
Annual Revenue Achieved
68%
Gross Margin
9AM–8PM
Optimized Store Hours
1→
Wholesale Partner Signed
WHY THIS PROGRAM WORKS

Everything you need.
Nothing you don’t.

Real-World Playbook

Not theory. Exact systems, spreadsheets, supplier lists, and marketing playbooks that produced real revenue and controlled costs in a real shop.

Tested Recipes & Menus

Signature drink formulas (including our #1 Strawberry Horchata), food pairings, costing sheets, and menu engineering frameworks that actually sell.

Financial Clarity

P&L templates, labor optimization models, break-even calculators, and the exact metrics we track weekly to stay profitable.

8 MODULES • SELF-PACED

The Complete Curriculum

From first idea to scalable business. Everything is actionable and based on real results.

Pro members get downloadable templates, checklists, supplier lists, and future video lessons for every module.

Founder standing in front of successful boba shop
Grand Island, Nebraska • 2025–2026
BUILT BY SOMEONE WHO ACTUALLY DID IT

From zero to
$345k revenue.
Here’s what I learned.

I opened Pham’s Coffee & Boba in Grand Island, Nebraska with a clear vision: bring high-quality boba and Vietnamese-inspired drinks to the Midwest. Within the first year we hit $345,000 in gross sales with a 68% gross margin.

But it wasn’t easy. Labor costs hit 45% early on. Rent was nearly 20% of sales. I made every classic mistake — and then fixed them systematically.

This program exists because I wish I had it on day one.

KEY WIN
Strawberry Horchata became our #1 seller after recipe iteration and real-fruit focus.
KEY WIN
Secured wholesale placement at Bosselman Travel Center — first step into scaled distribution.
KEY WIN
Built full ops systems so the business can eventually run without me 7 days a week.
QUICK PLANNING TOOL

Estimate Your First Year Revenue

See what’s realistic based on location, ticket size, and volume.

$
PROJECTED ANNUAL REVENUE
$278,000
This is a starting estimate. Real results depend on marketing, location quality, and execution. Pro members get full financial model.
DOWNLOADABLE ASSETS

Tools That Save You Months

Everything I wish I had when I started. Free for basic access. Full suite included in Pro.

Boba Shop Business Plan Template

30+ page customizable plan with financial projections, market analysis, and operations sections tailored for beverage concepts.

Recipe Cost & Pricing Calculator

Excel/Google Sheets tool. Input ingredients and it calculates exact food cost %, suggested price, and margin for every drink and food item.

Supplier & Ingredient Sourcing List

Curated list of reliable US and import suppliers for pearls, teas, flavors, cups, lids, and equipment with notes on pricing tiers and quality.

90-Day Launch Checklist

Week-by-week action plan covering legal, buildout, hiring, menu testing, marketing launch, and grand opening execution.

P&L Tracker & Labor Model

Weekly dashboard template with labor % targets, prime cost tracking, and the exact model we used to bring labor from 45% down to sustainable levels.

Google Ads + Social Media Playbook

Proven keyword lists, negative keywords, ad copy templates, and content calendar specifically for boba and coffee shops in smaller markets.

2-MINUTE SELF ASSESSMENT

Are you ready to open a boba shop?

Answer honestly. This quick quiz reveals your biggest gaps and strengths.

Frequently Asked Questions

Is this only for people who want to open in big cities?
No. The program was built in a mid-sized Midwest market (Grand Island, NE — population ~50k metro). The strategies work especially well in smaller cities and suburbs where competition is lower and community matters more.
How much capital do I realistically need?
Most new boba shops launch with $85k–$180k total (buildout, equipment, inventory, 3–4 months operating capital). We cover exact line-item budgets and ways to reduce costs (used equipment, phased opening, etc.).
Do I get access to video lessons?
Currently the program is text + template heavy with detailed written guides and real examples. High-quality video lessons for every module are in production and will be added to Pro members at no extra cost throughout 2026.
Can I use this if I already have a shop?
Absolutely. Many modules (especially 5–8) are perfect for optimizing an existing operation — labor models, menu engineering, wholesale expansion, and franchising readiness.

Ready to build your boba shop?

Join hundreds of founders using the exact systems that turned an idea into a thriving business.

30-day money-back guarantee on Pro • Instant access to all current materials