Boba Blueprint Free Starter Pack

Build a profitable boba shop. The right way.

The step-by-step system from a real shop owner who grew from zero to $345k in annual revenue and expanded into wholesale.

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Boba tea shop interior with colorful drinks on the counter
Tuan Pham in front of Pham's Coffee & Boba

Built by someone who did it

From zero to $345k. Here's what I learned.

I opened Pham's Coffee & Boba in Grand Island, Nebraska to bring high-quality boba and Vietnamese-inspired drinks to the Midwest. In the first year we hit $345,000 in gross sales at a 68% gross margin.

It wasn't easy. Labor hit 45% early on and rent was nearly 20% of sales. I made the classic mistakes, then fixed them one by one. This program is what I wish I'd had on day one.

$345k
First-year sales
68%
Gross margin
1
Wholesale partner

Strawberry Horchata became our #1 seller, and we landed wholesale placement at Bosselman Travel Center.

8 modules · self-paced

What you'll learn

01Idea Validation & Business Planning+

Turn your boba passion into a solid, bank-ready business plan.

02Location Selection & Lease Negotiation+

Find the right spot and negotiate a lease that protects your margins instead of destroying them.

03Equipment, Setup & Supply Chain+

Source the right equipment and build reliable, cost-effective supplier relationships.

04Menu Engineering & Signature Recipes+

Create drinks and food that customers love and that protect your margins.

05Operations, Staffing & Daily Systems+

Build efficient operations and a team that delivers consistent quality, even when you're not there.

06Marketing & Customer Growth+

Attract steady customers with low-cost local marketing that actually converts.

07Financial Mastery & Profit Protection+

Understand your numbers so you can make smart decisions and keep more profit.

08Scaling, Wholesale & Franchising Readiness+

Turn a successful single shop into a multi-unit, wholesale, or franchise operation.

Free

The Free Starter Pack

Three things I wish I'd had before opening, sent straight to your inbox.

90-Day Launch Checklist

Every step from signing a lease to opening day, in order.

10 Mistakes I Made Opening My Boba Shop

A short, honest guide with the real story behind each mistake, so you can skip them.

My Strawberry Horchata Recipe & the Story Behind It

The recipe for our #1 seller, the cost per cup, and how it came to be.

Get the Free Starter Pack

Boba Blueprint Pro

$97one-time

The full course and every template I use to run the shop.

Pro-only templates

Get Boba Blueprint Pro, $97

30-day money-back guarantee

Questions

Does this work outside big cities?+

Yes. It was built in a mid-sized Midwest market (Grand Island, NE, about 50k metro). The strategies work especially well in smaller cities and suburbs, where competition is lower and community matters more.

How much money do I need to open?+

Most new boba shops launch with $85k–$180k total, covering buildout, equipment, inventory, and 3–4 months of operating capital. The course covers line-item budgets and ways to cut costs.

Are there video lessons?+

Right now the course is detailed written guides and templates with real examples. Video lessons are in production and will be added for Pro members at no extra cost.

I already own a shop. Is this for me?+

Yes. Modules 5–8 focus on running and growing an existing shop: labor, menu engineering, wholesale, and franchising readiness.